Creative Director
I spent two years at Gathre, a scrappy Insta startup that makes beautiful, functional faux leather goods primarily for parents.
I got to wear lots of hats as their CD, but my main focuses were clarifying brand messaging, streamlining content creation, and maximizing our online presence.
My favorite project was selecting and naming colors for the FW19 collection, then bringing it to life.
We created an ambassador program to generate feed-worthy UGC, and even got to make their first ever brand catalog to include with the first 100 orders.
The FW19 Palette
Camel / Rust / Jade / Birch
FW19 Moodboards
Shot on iPhone in the parking lot behind the office
FW19 Shoot
