Brand Developer

I love helping brands crystallize their voice and identity, and have made brand books for companies in fashion, home decor, tech, and real estate, to name a few.

Most recently, I got to help create Rookie Wellness from the ground up — from naming the company, to creative directing its logo and packaging, to developing the voice and implementing it across web and social channels.

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It was a dream job that forced me to learn lots of new things, for example, what TikTok is.

I made this video which got 4 million hits, and this one which got shockingly less. (Guess I’m still learning what TikTok is?)

I love this little wellness brand and can’t wait to see them on Shark Tank!

Copywriter